The new men's autumn/winter 2013 collection by Guide London is now available in store and online. This fantastic mens collection features styles for both smart and casual occasions. The collection features the latest shirts and polo shirts available at great prices.
Everything began in Petticoat Lane, the famous ‘rag trade’ area of East London where GUIDE LONDON was a growing retailer which later became a strong brand in the menswear market. It didn’t take long for GUIDE LONDON to start wholesaling its branded product to independent and multiple store groups across the UK, Ireland, and Scandinavia as well as to other European markets and the rest of the world. GUIDE LONDON designs with bold emphasis to detail which has helped it sustain a long and successful relationship with retailers throughout the UK as well as internationally. All this led to, in 1996, GUIDE LONDON winning the prestigious BKCEC British Apparel Export Award.